Small Kitchen Appliance Strategy
How to Empower Product and Marketing Strategy
with Human-center Research？
London, 2019
CHALLENGE
Summaries the insights around food, lifestyle & Japanese culinary perceptions gathered from users and culinary experts in London and NYC and initial concepts/ ideas created in the creative workshop
DELIVERY
Report summaries the insights around food, lifestyle & Japanese culinary perceptions gathered from users and culinary experts in London and NYC and initial concepts/ ideas created in the creative workshop
MY ROLE
Design Researcher
Design Strategist
01
Expert
Interview
What customer choose at the restaurant would have an impact on what they want for home cooking.
We Invite Chief to the cooking trending case
London is 20 years behind America for Japanese cuisine. We have to educate our clients how to eat, what the food is.
“
02
Customer
Visiting
Understand the customer needs and expectations.
03
Competitor Comparison
Map the brand proposition
04
Signal
Scanning
05
Insights&
Driver
How to add one more veg dish using 2 Layer cooking
06
Product Trial
Observe user to cook with Panasonic Microwave Oven
07
Strategy
Proposition
• Encourage healthier diet for people
• Contribute to a more sustainable society
• Leverage the heritage of Japanese food culture (one soup three dishes / BALANCE)
08
Concept Building&Proposals
After our work looking into customer journey, industry shift and actual product trial, we proposed 2 things：
​• The handle part can be removed and used in the oven.
• Design that symbolizes "balance"
• Shifting from dish recipe to meal recipe
09
Final Implement
The UX team redesigned our idea to align with the current Panasonic app style
